Get your business ready to sell.
You have spent decades building it. Homestretch shows you what it is worth today, what a buyer will push back on, and the plan to fix it, before you ever sit down with one.
About 10 minutes. No financials needed. Your score appears the moment you finish.
You know your business. Selling one is a different job.
Buyers do this for a living
The person across the table has looked at dozens of businesses. For most owners this is a first sale. That gap is where value gets lost.
The price is not a mystery
Buyers check the same handful of things: how much depends on you, how steady the revenue is, how clean the books are. Most of it can be improved.
Time is your advantage
Owners who start two to five years out have room to fix what matters. It is the difference between accepting an offer and choosing one.
More than half of Baby Boomer owners plan to leave their business within five years, yet only 27% have had a formal valuation.
Source: Exit Planning Institute, Generational State of Owner Readiness reportThree steps, one at a time
Take the free Buyer's-Eye Score
Answer 25 questions in about 10 minutes. You get a score out of 100, a breakdown across the eight areas buyers care about, and your three biggest value drags.
See what it is worth
Upload your tax returns and financial statements. Within two business days you get an indicative value range and your earnings adjusted the way a buyer would adjust them.
Get your plan
A 15 to 20 page report and a 30-minute call. See who would buy your business, what their diligence will find, and a 12-month plan to close the gap. Ready in five business days.
Eight things a buyer looks at before making an offer
Your score and your reports are built around these eight areas, because they are the ones buyers weigh most.
Owner dependence
Could the business run without you for a month?
Customer concentration
Does one customer make or break your year?
Recurring revenue
How much comes back without a new sale?
Financial records
Can a stranger trust your numbers?
Margins
How do you compare with similar businesses?
Growth
Is the trend up, flat or down?
Management depth
Who else knows how things really work?
Contracts and legal
Is the paperwork clean and transferable?
Ready to sell is also a better way to run the business
The best time to prepare is long before you need to. Owners who keep their business ready to sell get three things whether or not they ever sell.
It runs better
Clean monthly numbers, written processes and tasks handed to your team improve results and profit today.
Surprises hurt less
When a key employee leaves suddenly, or you are out for a month, the business keeps its customers and keeps running.
You can say yes
Sometimes a buyer, often a larger competitor, calls unexpectedly with a great offer. A ready owner can move fast and negotiate from strength.
Start free. Go as deep as you want.
Buyer's-Eye Score
- A score out of 100
- Results across the eight areas buyers weigh
- Your top three value drags, with what you can do about them
- A typical price range for businesses like yours
Valuation Snapshot
- 6 to 8 page report
- Earnings adjusted the way a buyer would
- An indicative value range
- Your three biggest value drags
- Credited toward a full report bought within 30 days
Exit Readiness Report
- 15 to 20 page report
- Value today, and value with the fixes made
- Who would buy it, and how they would pay
- What a buyer's due diligence will find
- A 12-month plan, quarter by quarter
- A 30-minute call to go through it
Keep going with the Homestretch Value Plan
A monthly board memo, your numbers tracked against your plan, and a quarterly value update, so the price keeps moving in the right direction until you are ready.
Created by a buyer of businesses like yours.
Homestretch was created by a private equity investor who has spent 15 years buying businesses like yours. What that experience teaches is exactly what a first-time seller does not have: what buyers look for, what they push back on, and what makes them pay more.
Homestretch puts that view in your hands before you meet a buyer, so you can see what we look for before we do.
Questions owners ask
Is this an appraisal?
No. Homestretch gives you an indicative value range to plan with. It is not a formal appraisal or a fairness opinion. If you need one for legal or tax reasons, we will point you to a certified appraiser.
Do I have to be ready to sell now?
No. Most owners get the most from starting two to five years ahead, when there is time to fix what a buyer would push back on.
Do I have to sell to you?
Never. Homestretch is for owners preparing to sell to anyone. You are under no obligation to sell to B2 Partners or any other buyer.
What do I need to get started?
For the Score, only about 10 minutes. For the Snapshot, your last three years of tax returns or profit and loss statements, this year's numbers so far, and a balance sheet.
Who sees my financial information?
Your documents are used only to prepare your reports. [Add privacy policy link and data-handling details before launch.]
Who prepares my report?
Your reports are prepared with AI-assisted analysis and reviewed by a private equity investor before they reach you. The call included with your Exit Readiness Report is with that same investor.
Find out where you stand in 10 minutes.
The Buyer's-Eye Score is free, and you see your results the moment you finish.
Take the free Buyer's-Eye Score